"We are definitely seeing more of this color family in the design community and in fashion," says Brian Adducci, Capsule's creative principal. "It's also starting to be very popular in corporate marks. People are comfortable with turquoise shades because they still contain a lot of blue. Some say it's a reflection of the economic events, because we're desperate for optimism. You can also see this influencing the Pantone color of 2009 which was Mimosa, another very bright hue."
Seems like Brian is right on. “In many cultures, Turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”