Minneapolis-based HealthSource Solutions is a company that truly does great things, helping organizations of all types strengthen employee health and well-being. Through seminars, education, fun programs and other health-based initiatives, employees lose pounds, quit smoking and make other hugely important lifestyle changes. This means the organization itself benefits through improved job satisfaction, decreases absences, better productivity... the list is endless.
Capsule was more than happy to create a new identity for HealthSource Solutions following its split from Park Nicollet. A thorough understanding of the brand lead our Art Director Greg Brose to explore ideas around action, harmony and balance.
Greg then designed an entirely new website building on this look and feel. Here's a snapshot of the previous site, with Park Nicollet's trademark purple. (Click image to enlarge)
And the new site (developed by our talented friends at Reside) with a soothing color palette, bright and contemporary imagery and strong messaging. (Click image to enlarge)