Metaphors make for good friends and great names.
Metaphors are essential to our language. We use them in nearly every conversation without even noticing. We use them to connect ourselves with others and share our stories. Our conversations connect us and help us grow strong friendships. The better our metaphors, the better our conversations.
Consider buzzwords for instance. The conversation you just had with the “buzzword” guy, how did you feel walking away from the conversation? A bit icky? Buzzwords are just overused metaphors that are starting to decompose... hence the smell. Use better metaphors and you’ll make better friends, and of course smell better as you do.
Now, how does this apply to names? Not a big stretch in Twister: you place one hand on the idea that a brand is built inside and within the conversations we have everyday. Become a part of the conversation and you can become a powerful brand. Name your brand with an old metaphor or buzzword and people might start thinking you have gingivitis whenever you say your brand name.
Start with the right metaphors to end with a better name.
-- Aaron Keller
* For the lawyers in the crowd, we're not saying Listerine is a bad name. It's a perfectly fine name. We're merely referencing the metaphors used above for buzzwords.