CapsuleBlog

S.O.F.

This is for all the clients everywhere that take their sweet time paying their due. As in the money due to the agencies. It's pretty simple, we do the work, you pay, tah-dah!

Happy Friday all. Shed a tear for August.

Endorse Away

I'm sure many of you have already received the memo that Jerry Seinfeld and Bill Gates will be appearing in tandem for the Vista Ads, yes? And no surprise here, I've got a few thoughts on this. I'm happy to see the soon-to-be aired campaign that cost Microsoft a Daddy Warbuck's amount of $300 million (!) is being handled by CP+B. The lads in Miami have an outstanding record of handing out some impressive ads, think Mini Cooper, most of the Burger King stuff, and Geek Sqaud to name a few. However, their wrap sheet has led me to question the use of Hollywood personalities. Are they relying on stardom to project sales, and if so, huh? It just seems strange, is there no other way to tout Vista without endorsements? In addition to Senor Seinfeld, I've read reports stating Sarah Silverman, Willie Nelson, and Ralph Nadar may also be seen in pro-Vista spots. To be clear, the ads have not gone to air yet, so this rambling is all s-p-e-c-u-l-a-t-i-o-n. Another thought, do you think there were any egos fighting for space between the creatives and Seinfeld? I imagine he'd make a pretty sweet CD. Hm, I wonder if he'd find that insulting.

By the way, these questions and speculations will all be laid to rest when they ads begin to air September, 4, 2008, so stay tuned.

Tsk Tsk...It's Slightly Offensive Friday

In this world-bonding time of the Summer Olympics, I give to you the a-holes from Spain and Argentina. If you can't quite see the pathetic behavior taking place (my Photoshop skillz are non-existant), click on the image for the full-blown offense. Something tells me Coke is going to be none too happy about the ladies from Argentina. I know I'm not.

Help

I'm very much so in-like with this packaging, and really, the overall brand. It's a great testament to the fact that sometimes great design is knowing when to say when. And these kids said "when" at the perfect place. The naming and packaging gets straight to the point, which is, in my opinion, an under-appreciated characteristic. It's not flashy or over-complicated, and I imagine it looks quite pretty in the legal-drug drawer in the washroom. Plus, there's an extremely enjoyable website, be sure to check out, "Help, I'm Bored."

***I also just noticed you can create, "Help, I_____" t-shirts. Awesome.

This Is Packaging, People

It's Game Time!

To get things going this Monday, I'm posting a fun little game for movie and type buffs. If you think it'll be easy, you're wrong. I'll admit to only getting 8 correct.

via UnderConsideration

Slightly Offensive Friday

I'm deeply sorry if I've managed to really piss anyone off, and/or ruin the surprise. I'm not taking light of people's commitment to their faith and religion. It simply made me laugh. And, I can laugh because I'm a proud survivor of Catholic Private Schooling. So there. Happy Friday.

24 for $51...a steal

I will not be commenting on the pretentiousness of an uber-luxury tonic water brand, as it is ridiculous. I will however comment on the bottle. It's pretty. And, rich people are silly.

via the dieline

The Importance of Placement

Some messages can be splayed across a city and do just fine. Then, occasionally you are lucky enough to witness two messages negating each-other, side by side, living in hypocrisy. I wonder if there is a sneaky media buyer behind this, or just a smile from the Advertising deities? The poor, poor, image sensitive teenage girls. What to do?

Never trust a man with two first names

Is that how it goes? Well, if that is the case, can you trust a mortgage lending institution called FannieMae? Or, better yet, one called FreddieMac? Doesn't that sound like a new burger at McDonalds? And wasn't FannieMae one of the Clampetts? Regardless, I think it should become naming testament numero uno to not name ANYTHING after an acronym, especially when it comes to money and people's livelihood. There's an interesting little snippet on this situation over here, check it out.