CapsuleBlog

Wow

This my friends, is what happens when adventurous clients with lots of money meet uber-creative designers. If you can't quite make out what's going on in these pics, I tell ya. It's an embroidered label! And, that's really all I have to say about that.

Fat Labels

Many moons ago when I bought a bottle of Fat Bastard wine, it was for pure novelty. Austin Powers had just come out, and the idea of it made me giggle like the underage girl that I was. Since then, my palate has become little bit more sensitive and a lot more sophisticated, translation, I love me a good tannic wine, and the big, bold Spanish reds. Plus, I'm now 100% legal to drink.

But closer to the point of this post, Fat Bastard has also matured. Their new label is delightfully cheeky as their mark/mascot interacts with the actual label. In my book, that tactic can never go too wrong. It's just a simple, smart move that elevates the entire design. I say well done sir. And may I have another glass? Get a closer look here, and here.

Single Serving Home Improvement

Awkward tubes and caulking guns begone. The new era of home improvement is here, and it's all about portion. Convenience is key, waste is eliminated, and you don't need an extra closet for tools and gadgets. Learn more, here.

Another Bloody Water

Really, that's what they've called themselves.

Personal opinions on the evils of the bottled water industry aside, I like this bottle. Specifically, I like the name and the copy on the back. The shape is lack-luster,conventional, and a yawn. However, all is well and good because these lads knew where to stick their schtick.

The messaging is spot-on. It's irreverent, dry, witty, funny, and slightly combative; everything I like in a good dose of product copy. In this over-crowded market you need to stand behind your product. Get a little Napoleon with your tone. Be too big for your britches. Read on here, and here.

World Domination

In general, I'm not particularly comfortable with the idea of a certain company and their products taking over the world. method, however, I'm OK with. Let the kids be green!