Sometimes a mistake makes for a killer story and great fun. Packaging Design Magazine explores the intriguing story behind (oops) brand wine. It's cute, in a Britney Spears pre-meltdown way - a little charm, a little sex-appeal.
Aaron Keller + Brian Adducci: Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market (Design Matters)
An essential text for anyone looking to create exciting, engaging packaging.