Aaron and Kitty are in Chicago for NeoCon this week. Here's Aaron's update from the road.
When was the last time you studied the mini bar in your hotel? I mean, really studied it, as a relevant piece of a customer experience. I discovered something interesting.Plastic and glass bottles of premium liquors are frequently mixed together. And with brands you really wouldn't expect to be packaged in plastic. Does it really matter? Plastic or glass? Since the two feel entirely different and carry different connotations of quality, I say yes.
The medium is the message, and these two send entirely different messages.
Can you distinguish the plastic from the glass? Can you guess based on the brands? Hint: more than two are plastic.
Let's hope that when Aaron says "studying", he doesn't mean "consuming".