From the oracle that is Wikipedia:
At first, the crowdsourcing trend may appear to be cool. Democratic, unique and innovative. But behind the hype, is it really just mundane and mediocre? Find out more here.
Aaron Keller + Brian Adducci: Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market (Design Matters)
An essential text for anyone looking to create exciting, engaging packaging.