Popular stock photography provider iStockphoto recently announced it will soon be selling ready-made logos to those looking for an off the shelf identity.
As you'd expect, this has caused some controversy online. Just one example (of many): AIGA President Debbie Millman tweeted “What iStock is doing to designers is deplorable. Truly heinous.”
The notion that it would ever be appropriate for a new brand, or a brand looking to recreate itself, to simply select a pre-made logo without any prior strategy and self-evaluation is troubling.
Capsule prides itself on coming to a comprehensive understanding of the brand before our design team even thinks about putting pencil to paper (or hand to mouse). We examine its core, its audiences, its history, its personality, and its best future direction - plus countless other associations - before the visual process commences.
Only in this way can the creative process be one that is truly informed, resulting in the most intelligent design for the brand.