Seeing our stuff mentioned in prestigious places never gets old. The excellent brandweek.com just featured our design for Double Cross Vodka which is about to be poured around the country after much success in New York and New Jersey.
From the article -
was created: The idea was create first, calculate later. “Most
clients come to us with a budget,” Adducci said. “They wanted an
iconic design, so we had complete freedom. ‘Don’t even think of the
cost—we’ll reel you back in,’ they said. It was a great way to
create a brand personality.”
Results: The square bottle will roll out nationally. “Look at the Coke bottle and the Absolut bottle,” Wilson said. “We feel the pose our bottle strikes on shelf will become iconic over time.”