In honor of Earth Day, let's take a look at the Frito-Lay fully compostable Sunchips bag made from plant-based materials.
Frito-Lay introduced a significant rebranding earlier this year after researching women's attitudes and emotions around snacking. While it was found that women snack more than men, they are not choosing Frito-Lay products as their snacks. New packaging, flavors and an ad campaign have been introduced in an effort to sway women away from their celery sticks and/or brownies. (Frito-Lay research found that women snack 14 percent of the time on salty foods. They snack 25 percent of the time on sweet foods; the other 61 percent of snacking includes drinks, fruits and vegetables. Oprah would be proud.)
Sunchips has been one of the company's best-selling products, and it's also the focus for a pretty revolutionary packaging concept. I aplaud Frito-Lay for this innovation, set to launch next year. Good stuff. Hopefully they'll be the leaders of an entirely new movement.
