CapsuleBlog

Happy holidays to all friends of Capsule

We at Capsule hope you've all had a relaxing start to the holiday season, wherever you are.

Happy New Years for the coming 2009, may you have a year full of happiness, success and continued designery-goodness.

Capsule has many exciting new projects on the horizon and we'll keep you updated. If you'd like to join our mailing list please leave a comment here and I'll get you signed up.

Obama's campaign logo - those that didn't make it

Logo Design Love is talking about the logos designed by Sol Sender and his team for the 2008 Obama campaign. Seeing those that didn't make the cut is fascinating once you've lived through the election and have the power of hindsight. Regardless of political alliances, most would admit that the final logo chosen was pretty powerful in its simplicity and its symbolism. Sender agrees: "For me personally, this was always the one."

The others also played on the 'O' in Obama and the year of the campaign.

Sender's now landed himself a strategist gig at VSA Partners - head over to see an interview with him discussing the design process.

Design your holidays

Gone are the days of tacky gold-foiled baby cherubs floating around a nativity scene on your mantelpiece... holiday cards have become little design statements in themselves.

Take these stylish examples from Paper Source:

  

With beautiful cards like these, there's no excuse for cherubs, people.

Capsule scores a prime spot on businessweek.com

Woohoo! We're on businessweek.com!

In a slideshow of images from our latest book, Capsule’s Aaron Keller (Managing Principal and co-author) takes readers through a slide-by-slide tour of his top picks for excellent packaging.

Standouts include Capsule’s own award-winning Double Cross Luxury Vodka and Schroeder Milk bottles, the Coca-Cola Blak bottle, the Leaf personal light, and of course, Method cleaning product packaging.

Capsule is thrilled at this showcasing. “It’s an honor to have Capsule’s work, and our recent book, featured on businessweek.com”, Aaron said. “I think it really shows that Capsule is fast becoming internationally recognized.”

Mark redesign

Sauntering through Spain. Dancing ‘til dawn in Denmark. Consolidating over coffee in Cleveland. Over the past several years, changes in the travel industry, including the emergence of new technologies, have created more choices than ever before for travelers. 

Newly minted Travel Leaders, once part of the renowned Carlson Wagonlit Travel and larger partner, Carlson, turned to us to create a corporate identity that sets them apart in this growing industry. 

With the guidance of Carlson Wagonlit Travel and the insights of the brand managers at Travel Leaders, Capsule created a powerful new identity, one that enforces Travel Leaders’ strengths and appeals to both its franchisees and clients.  The new mark is an integral part in their extensive rebranding process. 

Lynn Clark, (Brand Marketing Director) at Travel Leaders said, “We hired Capsule after a national search for a brand identity design firm. Our reason for hiring them was centered on their design capabilities, but what we also found valuable was their sage advice at the right moments in the process. The results were extraordinary. Our franchisees adopted the new identity with the same passion and energy we collectively put into designing it. The Capsule team captured the essence of our business and brought it to life in a way that connects with our customers and franchisees.”

 “By recognizing how the travel industry is changing and what products and services are likely to capture the most value in the future, travel firms are moving beyond simply reacting to change. Rather, more and more firms are joining forces to create the next generation of innovative and profitable travel solutions,” said creative partner, Brian Adducci. 

“Clients work with Capsule because we bring new ideas and intelligent solutions to the table. From naming and identity development to product development and packaging, clients leverage our creative process to get results. Working closely with Carlson Wagonlit Travel and Travel Leaders allowed us to enhance our client’s situation through smart design. It was an honor to help strengthen such an industry giant like Travel Leaders.”