Amazon has come up with a pretty fantastic idea and one that, now that I think about it, seems really obvious. Why hasn't anyone done this before?
The Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right).
And with Christmas coming up, it's especially brilliant. There are the environmental benefits, obviously, with less junk sitting in our landfills for eons. But it's also perfect for parents that don't want to spend hours trying to break into that plastic stuff (and then step on the shards of it that get stuck in the carpet). Why do they make toy packaging strong enough to resist mauling by a grizzly?
(This is something I can personally claim to be befuddled by - put me in a tent + pitch black night + loud scary bear noises + plastic entombed bear mace - scissors = not a happy camper.)