Seems like everyone's in a state of paranoid hyper-vigilance because of the scary economic downturn that's plastered all over the news. Consumer spending is down, investors are freaking out - it's one hot tranny mess out there right now.
Brandweek.com is reporting that McCormick spices is still experiencing a growth in sales, despite all of the economy's woes, because it is one of those "essential" brands that we're always going to use.
Does that mean that after the headless horsemen arrive there will be nothing left but cockroaches and a few cases of Smoky Sweet Pepper seasoning blend?
Times like these do make it seem that the best option for companies is to reign in all "unnecessary" spending - and the first thing to be cut is often funding for marketing projects.
If you can stop the hand-wrenching for a moment, try to think about it differently - perhaps this is the most important time to be thinking about, and improving, the value of your brand.