I've spent some time in Michaels. Those trips represented a particular month or two for four years in a row. No, I will not tell you why every August/September from the years of 1998-2002 I was crafty. I will not. With the exception of one ill-fated attempt at D.I.Y.ness, I have not set foot in one for ages. But, to get to the point as this post is not about my inability to scrapbook, the new logo and tagline are great. It gives the impression that the mark was indeed handcrafted, as well as individualized, and talented-like all of their customers. Overall, a great improvement.