It seems as though now there are more things to consider than ever before when developing a logo - web applications, TiVo, product placement, iPods, interactive, in-store, not to mention how a logo will fare in traditional marketing channels. But the truth is, logos have had to consider the affects movement long before Flash and 2.0. Check out this blast from the past in animated logos. Link. Hmmm, that'll bring you back a couple of decades.